Solar energy enterprises to upgrade, we must first understand the direction of product upgrades. All the glass currently on the market and non-compact line pressure solar water heater, has been unable to meet consumer demand for the expanding solar energy industry to upgrade to the new can not be done by a single product. Solar water heater should be a single product to the intelligent, all-weather, health, water, high-end upgrade. More important is confined to R & D and non-pressure split can be installed on the roof, balconies and building the perfect combination of products, in addition there are flat tubes. In short, the development of a wide range of products is the most important transformation and upgrading.
light chairman Fanzhao Hong said corporate restructuring and upgrading is the inexorable law of market economy, where technological innovation is the key, only the hard skills in order to fully find their competitive market position, long-term development of enterprises. Only creating a leading peer-saving, environmental protection and high-tech products in order to ensure business leadership position. Renowned science and technology innovation in 2010, Jiangsu light industry groups, gradually developed China's first frequency ranges, frequency range hood, gas water heaters and other frequency conversion products, developed the first mandatory recycling balcony wall concealed solar energy, water tanks, such as number of new multi-energy energy products. Group's total annual light applications and 54 patents, new product output value of more than 28%, out of the science and technology innovation to accelerate business transformation and upgrading of the scientific road.
Fanzhao Hong said that on the basis of independent innovation in enterprises attach great importance to research cooperation, so that high level of product research and onto the steps. Light of the Group invested a total of 2010 R & D and technical innovation fund of more than 2000 million, launched a series of high-grade and new products. Currently, the already Tongji University, Shanghai Jiaotong University, Nanjing University of Aeronautics and Astronautics, Beijing Machine Automation Research Institute, Yunnan Normal University and many other research institutes to establish a long-term research cooperation between the master a number of cutting-edge technology and key technology sectors. To have the benefits of enterprise-class, first-class management, first-class products, we must first have first-class talent, talent is the most flexible, creative, value-added elements. Positive and effective incentives stimulated the enthusiasm of talent and achieve the human development and enterprise development to enhance synchronization, a contingent of young talent to create WU Zhen-president of Tsinghua
a sun that is the Tsinghua University in 2011 to upgrade the sun, the company will focus more on innovative products and equipment, pay more attention to brand building. Countryside into the city, the sea, became the company listed Four Steps to upgrade, to change to survive in the changing and development.
1. countryside. The more detailed the market, competition more intense, there is no lack of competitiveness of SMEs and innovation the more meaning-name companies to gain a foothold and survive, the brand impact of the power to send a large scale business breakthroughs and development easier, This greatly accelerates the rate of solar energy companies reshuffle, which is beneficial Tsinghua sun. Data shows that by 2020 the market for solar water heaters in rural consumption will reach 1.7 to 1.8 million square meters, accounting for about 60% of total consumption. Therefore, solar water heater 2011, the rural market is still singing loud and clear, colorful flags flying. On this situation, Tsinghua sun to grasp the opportunity, seize opportunities, strengthen rural market, the construction of three-tier distribution network, increase product sales, continue to strengthen and expand the rural market, rural markets continue to provide marketable products.
2. town. 2011 Tsinghua Sunshine's In market development and product development, the need to fully consider the different consumption levels and in different environmental needs. In order to meet the needs of the urban market, product and price are made adjustments after products in the city adhere to the In order to meet the needs of the market towns of our continuous improvement in products, in the sales policy also made corresponding adjustments. The new face of domestic and international market situation, the company has done a comprehensive marketing deployment. 2011, the company will implement a new marketing mechanism, the domestic market is divided into eight regions, in addition to PV, overseas, heat pump, four tube and equipment division, all the mechanisms for the implementation of division, each division equipped with a certain number of engineering and technical personnel, and increased dealer and customer support.
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