Digital Brand Building Solutions

 Integration, appropriate combination of brand building solutions

Digital Media Group D & S Digital Services Platform
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a sense, the spread of a major change for each industry are derived from the changes in the media.
recently, the global financial crisis, the global economy winter, the entire communications industry had to face enormous challenges, which were, two words were mentioned in the apparent increase in frequency, one is winter big hot one, perhaps from the end of 2007.
then, new media, and practice, merely bbs irrigation, or confined to relatively narrow blog dissemination applications.
generalized nature of network marketing is an Internet-based, the future will gradually be extended to the online integration of wireless communication system. In this regard, we call it The main mode of network marketing; third is how to build food, shelter, every detail.
to work, we are more exposed in earlier years, such as recruitment Zhaopin class network, future worries, ChinaHR, etc. These are in constant innovation in process, now become indispensable at work networking. especially for young people change jobs more frequently group, the recruiting class of network is not only an important way to understand career information, but also enhance the vocational skills important tool. and for those specializing in human resources, the role of these two aspects are reflected in recruitment and human resources management information channels, a strong assistant.
contrast, the lifestyle is rich and varied network of media . from the function and location, such as focus on relatively simple diet book of the good margin communities to compare the content and form of a variety of industries such as those involving more than Comparison of focus. such as the 17,173 games, videos like Tudou, etc., with such features.
However, in addition to the typical characteristics of these three categories of network media, the work, live and play is often not separated, And more is cross-cutting, showing fusion. such as the typical SNS website Network New Media has several distinctive features:
first segmentation.
no matter which type of network media, in fact, reflects the aggregate of the characteristics of specific groups. This polymerization is to establish keep the crowd in the network based on the segmentation. and the segmentation of people, for the role of communication, in fact, deserves even more attention because it can spread more easily achieved accuracy, and lower unit costs of the crowd, giving the brand with more substantial value to the crowd.
second is interactive.
compared to traditional print, radio and television, outdoor and other media, the network itself is a more interactive forms of media. Now, Web2.0 basic become synonymous with the era of new media network. And it's and traditional media, online media has a more flexible space for business operations, for the transmission, it means that a wider dissemination of new values. Moreover, the network media in the country itself is a new thing, its business operations can be funded very little reference model. This creates a contradiction, that online media business model innovation and immaturity of the same time. both for the network media itself, is a pair of contradiction, however, for application to transmission said, there are two positive aspects.
whether it is an innovative business model, or the immaturity of communication applications can bring more flexibility, so, for the organization or agency for dissemination of On the one hand, the network can maintain a positive and innovative media, communication and dissemination to share the resulting new value; the other hand, can also be more involved in the online media business model innovation to go, whom to share the spread of innovative new value.
integrated marketing, seamless communication
research network characteristics and value of new media for the dissemination of industry, our goal is to achieve communication and dissemination of business model innovation. At this point, Currently, the industry has basically reached a consensus.
present, in the public relations industry, known as new media applications in the network has done a lot of very professional companies, in fact, the spread of new media for web application action in different companies, the difference is still large.
all this depends not only on the network of cognitive differences between new media, and even the accumulation in the traditional media there is a big difference also, more importantly, the network the spread of new media applications, not a simple problem, it needs strong technical strength and strong professional base and the accumulation of long-term practice.
present some typical errors, such a view, That is, the existence of network marketing or more one-sided understanding of the limitations, which directly resulted in the practical application, many of the so-called network marketing, are caught in a narrow state.
true network marketing, in essence, is based on the new network the integration of media applications, we call the online integrated marketing, specifically, is of marketing innovation Multiple forms of advertising collectively. online advertising compared to traditional advertising, interactive, fun, point to buy and to effect payment and so on. network of public relations include the monitoring of network information and network crisis management, the network news media, the Forum Management , blog propagation. interactive Internet-based network events participation, population characteristics such as aggregation of events as the basic premise of sexually transmitted form, which is often accompanied by online advertising, online public relations and network technology and other comprehensive line of integrated marketing tools applications, but also with traditional advertising, public relations and other means to match, with interactive participation to bottom, three-dimensional characteristics and effects of communication. network technology is an online integrated marketing system, for the most part technology dependent, such as e-magazine communication, expression, communication, minisite building, search optimization, video distribution, etc., on the one hand require advanced network technology as a basic condition for achieving the other hand, association with professional communication strategy, only the powerful combination of both in order to achieve good dissemination of results.
needs to be emphasized is that online advertising, online public relations, networking events and network technology, is a broad network marketing organic, system components, which according to corporate, brand or product of the actual situation, to development of targeted integrated marketing strategy, which were, including traditional advertising, public relations, events, promotions and other means.
fact, the network of new media applications and the rise of network marketing, do not mean to abandon traditional advertising, public relations, events, promotions and other means. truly complete integrated marketing, is a seamless communication, for the purpose of the pursuit of effective, online plus offline and spread plus panoramic views of the media and integrated marketing.
digital brand, creativity
generalized practice of network marketing, D & S attempts since 2000 to now, we have a more mature mode of operation, which is foundation, combined with the accumulation of relevant technologies and expertise, the spread of the network characteristics of new media, online integrated marketing model proposed.
, it is also the goal of integrated marketing online.
build digital brands, the broad application of network marketing, summed up, fell three words, namely , also reflects a media group in the service coverage on the network.
and suitable, then the emphasis on strategy, creative, customized implementation. domestic enterprises, that is, we serve clients affected by many factors, has been showing a more diverse state, different regions of the customers, different types of customers, customers with a different time or space in which are the result of innovation and export strategies. So, take the right principle, is particularly important.
So, for the ultimate expression of where are they? of course, is .
broad, integrated network of companies marketing capabilities, these companies have strong comprehensive strength, can provide customers with greater value-added services brand; the second is the field of network marketing in general one aspect, with a more professional execution of the company, These companies often have unique in one respect can be competitive.
short, or a true this point.